Nike's origin story: A young runner and his coach on a quest for speed
Passionate about stories: Nike - All Good Tales
What You Can Learn from Nike Branding Strategy | Rival IQ
Brand positioning, storytelling and strategy: some case histories, from Taffo to Motta, up to Nike's campaign with Colin Kaepernick | by IQUII | IQUII | Medium
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
Ad Campaigns Worth Learning From - The Case Of Gillette Vs Nike
How Nike, Apple and Disney Used Storytelling To Create Buzz And Stay Relevant - Marketing Mind